Business strategy an introduction
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford; Boston
Butterworth-Heinemann
2002
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field. |
|---|---|
| Item Description: | Previous ed.: 1999 |
| Physical Description: | xxi, 478 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750655690 |
Business strategy an introduction