Business strategy an introduction

Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.

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Bibliographic Details
Main Authors: Campbell, David 1963- (Author), Stonehouse, George (Author), Houston, Bill 1928- (Author)
Format: Book
Language:English
Published: Oxford; Boston Butterworth-Heinemann 2002
Edition:2nd ed
Subjects:
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Description
Summary:Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
Item Description:Previous ed.: 1999
Physical Description:xxi, 478 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0750655690