Mass affluence seven new rules of marketing to today's consumer

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Bibliographic Details
Main Author:	Nunes, Paul 1963-
Other Authors:	Johnson, Brian 1960-
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 2004
Subjects:	Affluent consumers > United States Consumers > United States Marketing > United States Consumer behavior > United States Consumer satisfaction > United States Product management > United States
Online Access:	Click Here to View Status and Holdings.
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