Mass affluence seven new rules of marketing to today's consumer

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Bibliographic Details
Main Author:	Nunes, Paul 1963-
Other Authors:	Johnson, Brian 1960-
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 2004
Subjects:	Affluent consumers > United States Consumers > United States Marketing > United States Consumer behavior > United States Consumer satisfaction > United States Product management > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Nunes, Paul \|d 1963-
245	1	0	\|a Mass affluence \|b seven new rules of marketing to today's consumer \|c Paul Nunes, Brian Johnson
260	#	#	\|a Boston, Mass. \|b Harvard Business School Press \|c 2004
300	#	#	\|a xvii, 269 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [235]-253) and index
650	#	0	\|a Affluent consumers \|z United States
650	#	0	\|a Consumers \|z United States
650	#	0	\|a Marketing \|z United States
650	#	0	\|a Consumer behavior \|z United States
650	#	0	\|a Consumer satisfaction \|z United States
650	#	0	\|a Product management \|z United States
700	1	#	\|a Johnson, Brian \|d 1960-
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