Mass affluence seven new rules of marketing to today's consumer

Mass affluence seven new rules of marketing to today's consumer

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Bibliographic Details
Main Author: Nunes, Paul 1963-
Other Authors: Johnson, Brian 1960-
Format: Book
Published: Boston, Mass. Harvard Business School Press 2004
Subjects:
Affluent consumers > United States
Consumers > United States
Marketing > United States
Consumer behavior > United States
Consumer satisfaction > United States
Product management > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 269 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [235]-253) and index
ISBN:1591391962

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