Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author:	McDonald, Malcolm
Format:	Unknown
Published:	Amsterdam Butterworth-Heinemann 2002
Edition:	5th ed.
Subjects:	Marketing > Planning Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a McDonald, Malcolm
245	1	0	\|a Marketing plans \|b how to prepare them, how to use them \|c Malcolm McDonald
250	#	#	\|a 5th ed.
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann \|c 2002
300	#	#	\|a xix, 630 p. \|b ill. \|c 25 cm.
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Planning
650	#	0	\|a Marketing \|x Management
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