Now my advertising works! an advertiser's guide to what works and what doesn't in Asia
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| Main Author: | |
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| Format: | Book |
| Published: |
Singapore
Pearson
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 205 p. ill.(some col.) 24 cm |
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| Bibliography: | Includes bibliographical references (p. 199-200) and index |
| ISBN: | 9812446168 |
How Asia advertises the most successful campaigns in Asia- Pacific and the marketing strategies behind them