Marketing research management and methods
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Harper & Row
1972
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 590 p. illus. 24 cm |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0060470070 |
Statistics for marketing and consumer research