Marketing management cases planning and executing marketing strategy
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Macmillan
1986
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management cases planning and executing marketing strategy
Cases in marketing a Malaysian perspective
MANAGING MARKETING Text, Cases, and Readings
