Marketing management cases planning and executing marketing strategy

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Bibliographic Details
Main Author:	Weilbacher, William M
Format:	Book
Published:	New York Macmillan 1986
Edition:	4th ed
Subjects:	Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Weilbacher, William M
245	1	0	\|a Marketing management cases \|b planning and executing marketing strategy \|c William M. Weilbacher
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b Macmillan \|c 1986
300	#	#	\|a x, 390 p. \|b ill. \|c 24 cm
650	#	0	\|a Marketing \|v Case studies \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32607
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