Marketing management cases planning and executing marketing strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Macmillan
1986
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 390 p. ill. 24 cm |
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| ISBN: | 0024253006 |
Marketing management cases planning and executing marketing strategy