Behavioural aspects of marketing

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Bibliographic Details
Main Author:	Williams, Keith C
Corporate Authors:	CAM Foundation, Institute of Marketing
Format:	Unknown
Published:	London Heinemann 1984
Subjects:	Motivation research (Marketing) Consumers
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0434923001
090	0	0	\|a HF5415.3 \|b .W542 1984
100	1	#	\|a Williams, Keith C
245	1	1	\|a Behavioural aspects of marketing \|c Keith C. Williams
260	#	#	\|a London \|b Heinemann \|c 1984
300	#	#	\|a ix, 235 p. \|b ill. \|c 24 cm
500	#	#	\|a "Published on behalf of the Institute of Marketing and the CAM Foundation."
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumers
710	1	#	\|a CAM Foundation
710	#	#	\|a Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32598
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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