TOTAL GLOBAL STRATEGY II Updated for the Internet And Service Era
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing...
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Total global strategy managing for worldwide competitive advantage
GLOBAL STRATEGY
Global marketing management changes, challenges and new strategies
