TOTAL GLOBAL STRATEGY II Updated for the Internet And Service Era

TOTAL GLOBAL STRATEGY II Updated for the Internet And Service Era

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing...

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Bibliographic Details
Main Author: Yip, George S (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall 2003
Subjects:
Strategic planning
Service industries
International business enterprises > Management
Electronic commerce
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