TOTAL GLOBAL STRATEGY II Updated for the Internet And Service Era
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing...
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780130179173 |q paperback |
| 020 | # | # | |a 0130179175 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 090 | 0 | 0 | |a HD62.4 |b .Y565 2003 |
| 100 | 1 | # | |a Yip, George S |e author |
| 245 | 1 | 0 | |a TOTAL GLOBAL STRATEGY II |b Updated for the Internet And Service Era |c George S. Yip |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xix, 299 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners. |
| 650 | # | 0 | |a Strategic planning |
| 650 | # | 0 | |a Service industries |
| 650 | # | 0 | |a International business enterprises |x Management |
| 650 | # | 0 | |a Electronic commerce |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=325975 |
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Total global strategy managing for worldwide competitive advantage 
GLOBAL STRATEGY