TOTAL GLOBAL STRATEGY II Updated for the Internet And Service Era

• Main Author: Yip, George S (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. Prentice Hall 2003
• Subjects: Strategic planning; Service industries; International business enterprises > Management; Electronic commerce
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 299 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780130179173; 0130179175

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.