International marketing

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Bibliographic Details
Main Author: Cateora, Philip R
Other Authors: Hess, John Milton 1929- (joint author)
Format: Book
Published: Homewood, Ill. R. D. Irwin 1966
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-32593
020 # # |a T000009015 
090 0 0 |a HF1009.5  |b .C35 1966 
100 1 # |a Cateora, Philip R 
245 1 1 |a International marketing  |c [by] Philip R. Cateora and John M. Hess 
260 # # |a Homewood, Ill.  |b R. D. Irwin  |c 1966 
300 # # |a xv, 670p.  |b illus., maps.  |c 24 cm 
504 # # |a Bibliography: p. 903-909. 
650 # 0 |a International business enterprises 
650 # 0 |a Export marketing 
700 1 # |a Hess, John Milton  |c 1929-  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32593 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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