Children as consumers insights and implications

Saved in:

Bibliographic Details
Main Author:	McNeal, James U
Format:	Book
Published:	Lexington, Mass. Lexington Books 1987
Subjects:	Children as consumers > United States Television advertising and children > United States
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-32591
020	#	#	\|a 0669130877
043	#	#	\|a n-us---
090	0	0	\|a HC110.C6 \|b M36 1987
100	1	#	\|a McNeal, James U
245	1	1	\|a Children as consumers \|b insights and implications \|c James U. McNeal
260	#	#	\|a Lexington, Mass. \|b Lexington Books \|c 1987
300	#	#	\|a xvi, 211 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
504	#	#	\|a Bibliography: p. [191]-205.
650	#	0	\|a Children as consumers \|z United States
650	#	0	\|a Television advertising and children \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32591
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|