Consumer behavior classical and contemporary dimensions
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
Boston
Little, Brown
1982
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. |
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| Physical Description: | xix, 505 p. ill. 24 cm |
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0316563102 |
Consumer behavior classical and contemporary dimensions