The economics of the brand a marketing analysis

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Bibliographic Details
Main Author:	Watkins, Trevor
Format:	Unknown
Published:	London New York McGraw-Hill 1986
Series:	The McGraw-Hill marketing series
Subjects:	Brand choice
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.3 \|b .W38 1986
100	1	#	\|a Watkins, Trevor
245	1	1	\|a The economics of the brand \|b a marketing analysis \|c Trevor Watkins
260	#	#	\|a London \|a New York \|b McGraw-Hill \|c 1986
300	#	#	\|a x, 161 p. \|b ill. \|c 25 cm
490	1	#	\|a The McGraw-Hill marketing series
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Brand choice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32587
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