The economics of the brand a marketing analysis
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London New York
McGraw-Hill
1986
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| Series: | The McGraw-Hill marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 161 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 007084156X |
Brand marketing building winning brand strategies that deliver value and customer satisfaction 
UNDERSTANDING BRANDS by 10 people who do