What's in a name? advertising and the concept of brands
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| Format: | Unknown |
| Published: |
Lexington
Lexington Books
1986
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 292 p. ill. 24 cm |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0566026791 |
Romancing the brand the power of advertising and how to use it