Readings in consumer behavior individuals, groups, and organizations

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Bibliographic Details
Main Author: Wallendorf, Melanie
Other Authors: Zaltman, Gerald
Format: Unknown
Published: New York Wiley 1984
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-32584
020 # # |a 0471093076 
043 # # |a n-us--- 
090 0 0 |a HC79.C6  |b W34 1984 
100 1 # |a Wallendorf, Melanie 
245 1 1 |a Readings in consumer behavior  |b individuals, groups, and organizations  |c Melanie Wallendorf, Gerald Zaltman 
250 # # |a 2nd ed 
260 # # |a New York  |b Wiley  |c 1984 
300 # # |a vii, 456 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographies and index. 
650 # 0 |a Consumer behavior  |z United States 
650 # 0 |a Consumers  |z United States 
700 1 # |a Zaltman, Gerald 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32584 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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