Readings in consumer behavior individuals, groups, and organizations

Readings in consumer behavior individuals, groups, and organizations

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Bibliographic Details
Main Author: Wallendorf, Melanie
Other Authors: Zaltman, Gerald
Format: Book
Published: New York Wiley 1984
Edition:2nd ed
Subjects:
Consumer behavior > United States
Consumers > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 456 p. ill. 24 cm
Bibliography:Includes bibliographies and index.
ISBN:0471093076

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