Consumer behavior an information processing perspective

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Bibliographic Details
Main Author: Sternthal, Brian
Other Authors: Craig, C. Samuel
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1982
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Description
Item Description:Includes indexes.
Physical Description:xix, 358 p. ill. 24 cm
Bibliography:Bibliography: p. 327-342.
ISBN:0131692844