Consumer behavior

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Bibliographic Details
Main Author: Mowen, John C
Format: Unknown
Published: New York Macmillan 1990
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 814 p., [16] p. of plates ill. (some col.) 24 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0023846011