Consumer behavior concepts and applications
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1988
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| Edition: | 3rd ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32573 | ||
| 020 | # | # | |a 0070387648 |
| 090 | 0 | 0 | |a HF5415.3 |b .L68 1988 |
| 100 | 1 | # | |a Loudon, David L |
| 245 | 1 | 0 | |a Consumer behavior |b concepts and applications |c David L. Loudon, Albert J. Della Bitta |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a New York |b McGraw-Hill |c 1988 |
| 300 | # | # | |a xxiii, 726 p. |b ill. (some col.) |c 24 cm |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Consumer behavior |v Case studies |
| 650 | # | 0 | |a Consumer behavior |v Case studies |
| 700 | 1 | # | |a Della Bitta, Albert J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32573 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Consumer behavior concepts and applications