Classics in consumer behavior selected readings together with the authors' own retrospective comments

Classics in consumer behavior selected readings together with the authors' own retrospective comments

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Bibliographic Details
Main Author: Boone, Louis E
Format: Unknown
Published: Tulsa, Okla. PPC Books 1977
Series:The PPC marketing series
Subjects:
Consumer behavior
Motivation research (Marketing)
Online Access:Click Here to View Status and Holdings.
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