Classics in consumer behavior selected readings together with the authors' own retrospective comments

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Bibliographic Details
Main Author:	Boone, Louis E
Format:	Unknown
Published:	Tulsa, Okla. PPC Books 1977
Series:	The PPC marketing series
Subjects:	Consumer behavior Motivation research (Marketing)
Online Access:	Click Here to View Status and Holdings.
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001	wils-32571
020	#	#	\|a 0878140301
090	0	0	\|a HF5415.3 \|b .C58 1977
100	1	#	\|a Boone, Louis E
245	1	1	\|a Classics in consumer behavior \|b selected readings together with the authors' own retrospective comments \|c [compiled by] Louis E. Boone
260	#	#	\|a Tulsa, Okla. \|b PPC Books \|c 1977
300	#	#	\|a xi, 441 p. \|b ill. \|c 23 cm
490	1	#	\|a The PPC marketing series
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a Consumer behavior
650	#	0	\|a Motivation research (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32571
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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