Consumer behavior concepts and strategies

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Bibliographic Details
Main Author:	Berkman, Harold W
Other Authors:	Gilson, Christopher C
Format:	Book
Published:	Boston, Mass. Kent Pub. Co. 1986
Edition:	3rd ed
Subjects:	Consumer behavior Consumers > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.3 \|b .B42 1986
100	1	#	\|a Berkman, Harold W
245	1	1	\|a Consumer behavior \|b concepts and strategies \|c Harold W. Berkman, Christopher Gilson
250	#	#	\|a 3rd ed
260	#	#	\|a Boston, Mass. \|b Kent Pub. Co. \|c 1986
300	#	#	\|a xxv, 650 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographies and index.
650	#	0	\|a Consumer behavior
650	#	0	\|a Consumers \|z United States
700	1	#	\|a Gilson, Christopher C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32570
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