Consumer behavior concepts and strategies

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Bibliographic Details
Main Author:	Berkman, Harold W
Other Authors:	Gilson, Christopher C. (joint author)
Format:	Book
Published:	Encino, Calif. Dickenson Pub. Co. 1978
Subjects:	Consumers Consumers > United States Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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043	#	#	\|a n-us---
090	0	0	\|a HF5415.3 \|b .B42 1978
100	1	#	\|a Berkman, Harold W
245	1	1	\|a Consumer behavior \|b concepts and strategies \|c Harold W. Berkman, Christopher C. Gilson
260	#	#	\|a Encino, Calif. \|b Dickenson Pub. Co. \|c 1978
300	#	#	\|a 562 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Consumers
650	#	0	\|a Consumers \|z United States
650	#	0	\|a Consumer behavior
700	1	#	\|a Gilson, Christopher C. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32569
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam