Consumer behavior concepts and strategies

Consumer behavior concepts and strategies

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Bibliographic Details
Main Author: Berkman, Harold W
Other Authors: Gilson, Christopher C. (joint author)
Format: Book
Published: Encino, Calif. Dickenson Pub. Co. 1978
Subjects:
Consumers
Consumers > United States
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:562 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0822101998

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