Consumer market research handbook.

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Bibliographic Details
Other Authors: Worcester, Robert M. (ed)
Format: Unknown
Published: London McGraw-Hill 1972
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Online Access:Click Here to View Status and Holdings.
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001 wils-32568
015 # # |a B*** 
020 # # |a 007094234X 
090 0 0 |a HF5415.2  |b .C62 1972 
245 1 1 |a Consumer market research handbook.  |c Editor in chief: Robert M. Worcester 
260 # # |a London  |b McGraw-Hill  |c 1972 
300 # # |a viii, 686 p.  |b illus.  |c 24 cm 
504 # # |a Includes bibliographical references. 
650 # 0 |a Marketing research  |x Addresses, essays, lectures 
700 1 # |a Worcester, Robert M.  |e ed 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32568 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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