Knowledge-based marketing the twenty-first century competitive edge

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Bibliographic Details
Main Author:	Chaston, Ian
Format:	Book
Published:	London Thousand Oaks, Calif. Sage Publications 2004
Subjects:	Knowledge > Economic aspects Knowledge management Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Chaston, Ian
245	1	1	\|a Knowledge-based marketing \|b the twenty-first century competitive edge \|c Ian Chaston
260	#	#	\|a London \|a Thousand Oaks, Calif. \|b Sage Publications \|c 2004
300	#	#	\|a xi, 274 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 254-267) and index
650	#	0	\|a Knowledge \|x Economic aspects
650	#	0	\|a Knowledge management
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
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