Knowledge-based marketing the twenty-first century competitive edge

Knowledge-based marketing the twenty-first century competitive edge

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Bibliographic Details
Main Author: Chaston, Ian
Format: Book
Published: London Thousand Oaks, Calif. Sage Publications 2004
Subjects:
Knowledge > Economic aspects
Knowledge management
Marketing
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 274 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 254-267) and index
ISBN:1412900034 (pbk.)
1412900026

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