Consumer behavior basic findings and management implications

Saved in:

Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Wallendorf, Melanie (joint author)
Format:	Book
Published:	New York Wiley 1979
Series:	Theories in marketing series
Subjects:	Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet