Consumer behavior basic findings and management implications

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Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Wallendorf, Melanie (joint author)
Format:	Unknown
Published:	New York Wiley 1979
Series:	Theories in marketing series
Subjects:	Motivation research (Marketing) Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471981265
090	0	0	\|a HF5415.3 \|b .Z28 1979
100	1	#	\|a Zaltman, Gerald
245	1	1	\|a Consumer behavior \|b basic findings and management implications \|c Gerald Zaltman, Melanie Wallendorf
260	#	#	\|a New York \|b Wiley \|c 1979
300	#	#	\|a xiv, 567 p. \|b ill. \|c 24 cm
490	1	#	\|a Theories in marketing series
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
700	1	#	\|a Wallendorf, Melanie \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32566
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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