Consumer behavior basic findings and management implications

Consumer behavior basic findings and management implications

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Bibliographic Details
Main Author: Zaltman, Gerald
Other Authors: Wallendorf, Melanie (joint author)
Format: Unknown
Published: New York Wiley 1979
Series:Theories in marketing series
Subjects:
Motivation research (Marketing)
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 567 p. ill. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0471981265

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