Consumer behavior basic findings and management implications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
Wiley
1979
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| Series: | Theories in marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 567 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471981265 |
Consumer behavior