Fundamentals of marketing research

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Bibliographic Details
Main Author: Smith, Scott M.
Other Authors: Albaum, Gerald S.
Format: Book
Published: Thousand Oaks, Calif. Sage 2005
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 881 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780761988526
0761988521 (acid-free paper)