Advertising and promotion communicating brands
Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritati...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif.
SAGE Publications
2005
London |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and promotion