The theory of buyer behavior

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Bibliographic Details
Main Author:	Howard, John A
Other Authors:	Sheth, Jagdish N. (joint author)
Format:	Book
Published:	New York Wiley 1969
Series:	The Wiley marketing series
Subjects:	Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.3 \|b .H68 1969
100	1	#	\|a Howard, John A
245	1	1	\|a The theory of buyer behavior \|c [by] John A. Howard and Jagdish N. Sheth
260	#	#	\|a New York \|b Wiley \|c 1969
300	#	#	\|a xv, 458 p. \|b illus. \|c 23 cm
490	1	#	\|a The Wiley marketing series
504	#	#	\|a Bibliography: p. 421-449.
650	#	0	\|a Consumer behavior
700	1	#	\|a Sheth, Jagdish N. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32557
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