The theory of buyer behavior
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
Wiley
1969
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| Series: | The Wiley marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 458 p. illus. 23 cm |
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| Bibliography: | Bibliography: p. 421-449. |
| ISBN: | 0471416576 |
Buyer behavior a decision-making approach