Marketing models: quantitative applications.

Marketing models: quantitative applications.

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Bibliographic Details
Main Author: Day, Ralph L. (comp)
Other Authors: Parsons, Leonard J. (joint author)
Format: Book
Published: Scranton Intext Educational Publishers [1971
Series:The Intext series in marketing
Subjects:
Consumer behavior > Mathematical models
Marketing > Mathematical models
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 693 p. illus. 23 cm
Bibliography:Includes bibliographies.
ISBN:0700223177

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