Cases in consumer behavior

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Bibliographic Details
Main Author: DeBruicker, F. Stewart
Other Authors: Ward, Scott 1942- (joint author)
Format: Book
Published: Englewood Cliffs , N.J. Prentice-Hall 1980
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0131183567 
090 0 0 |a HF5415.3  |b .D42 1980 
100 1 # |a DeBruicker, F. Stewart 
245 1 0 |a Cases in consumer behavior  |c F. Stewart DeBruicker, Scott Ward 
260 # # |a Englewood Cliffs , N.J.  |b Prentice-Hall  |c 1980 
300 # # |a xii, 415 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing research  |v Case studies 
650 # 0 |a Consumer behavior  |v Case studies  |x Case Studies 
650 # 0 |a Motivation research (Marketing)  |v Case studies  |x Case Studies 
700 1 # |a Ward, Scott  |c 1942-  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32549 
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