Cases in consumer behavior
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Format: | Book |
Published: |
Englewood Cliffs , N.J.
Prentice-Hall
1980
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32549 | ||
020 | # | # | |a 0131183567 |
090 | 0 | 0 | |a HF5415.3 |b .D42 1980 |
100 | 1 | # | |a DeBruicker, F. Stewart |
245 | 1 | 0 | |a Cases in consumer behavior |c F. Stewart DeBruicker, Scott Ward |
260 | # | # | |a Englewood Cliffs , N.J. |b Prentice-Hall |c 1980 |
300 | # | # | |a xii, 415 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index. |
650 | # | 0 | |a Marketing research |v Case studies |
650 | # | 0 | |a Consumer behavior |v Case studies |x Case Studies |
650 | # | 0 | |a Motivation research (Marketing) |v Case studies |x Case Studies |
700 | 1 | # | |a Ward, Scott |c 1942- |e joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32549 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |