Cases in consumer behavior

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Bibliographic Details
Main Author:	DeBruicker, F. Stewart
Other Authors:	Ward, Scott 1942- (joint author)
Format:	Book
Published:	Englewood Cliffs , N.J. Prentice-Hall 1980
Subjects:	Marketing research > Case studies Consumer behavior > Case studies > Case Studies Motivation research (Marketing) > Case studies > Case Studies
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xii, 415 p. ill. 24 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	0131183567

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