Essentials of consumer behavior concepts and applications

Essentials of consumer behavior concepts and applications

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Bibliographic Details
Main Author: Block, Carl E
Other Authors: Roering, Kenneth J. (joint author)
Format: Book
Published: Hinsdale, Ill. Dryden Press 1979
Edition:2d ed
Series:The Dryden Press series in marketing
Subjects:
Marketing research
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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