Essentials of consumer behavior concepts and applications

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Bibliographic Details
Main Author:	Block, Carl E
Other Authors:	Roering, Kenneth J. (joint author)
Format:	Book
Published:	Hinsdale, Ill. Dryden Press 1979
Edition:	2d ed
Series:	The Dryden Press series in marketing
Subjects:	Marketing research Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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001	wils-32547
020	#	#	\|a 0030419611
090	0	0	\|a HF5415.2 \|b .B56 1979
100	1	#	\|a Block, Carl E
245	1	1	\|a Essentials of consumer behavior \|b concepts and applications \|c Carl E. Block, Kenneth J. Roering
250	#	#	\|a 2d ed
260	#	#	\|a Hinsdale, Ill. \|b Dryden Press \|c 1979
300	#	#	\|a xviii, 650 p. \|b ill. \|c 25 cm
490	1	#	\|a The Dryden Press series in marketing
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing research
650	#	0	\|a Consumer behavior
700	1	#	\|a Roering, Kenneth J. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32547
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam