Essentials of consumer behavior concepts and applications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Hinsdale, Ill.
Dryden Press
1979
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| Edition: | 2d ed |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 650 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030419611 |
Consumer behavior