An information processing theory of consumer choice

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Bibliographic Details
Main Author: Bettman, James R
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. Co. 1979
Series:Advances in marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Bettman, James R 
245 1 1 |a An information processing theory of consumer choice  |c James R. Bettman 
260 # # |a Reading, Mass.  |b Addison-Wesley Pub. Co.  |c 1979 
300 # # |a xiv, 402 p.  |b ill.  |c 25 cm 
490 1 # |a Advances in marketing series 
500 # # |a Includes indexes. 
504 # # |a Bibliography: p. 355-382. 
650 # 0 |a Consumers 
650 # 0 |a Consumers  |z United States 
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