An information processing theory of consumer choice
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Main Author: | |
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Format: | Unknown |
Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1979
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Series: | Advances in marketing series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-32546 | ||
020 | # | # | |a 0201008343 |
043 | # | # | |a n-us--- |
090 | 0 | 0 | |a HC79.C6 |b B46 1979 |
100 | 1 | # | |a Bettman, James R |
245 | 1 | 1 | |a An information processing theory of consumer choice |c James R. Bettman |
260 | # | # | |a Reading, Mass. |b Addison-Wesley Pub. Co. |c 1979 |
300 | # | # | |a xiv, 402 p. |b ill. |c 25 cm |
490 | 1 | # | |a Advances in marketing series |
500 | # | # | |a Includes indexes. |
504 | # | # | |a Bibliography: p. 355-382. |
650 | # | 0 | |a Consumers |
650 | # | 0 | |a Consumers |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32546 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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