An information processing theory of consumer choice
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1979
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| Series: | Advances in marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes. |
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| Physical Description: | xiv, 402 p. ill. 25 cm |
| Bibliography: | Bibliography: p. 355-382. |
| ISBN: | 0201008343 |
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