Marketing research online research applications

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F
Format: Unknown
Published: New Jersey Pearson Prentice Hall 2005
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0131494163 
020 # # |a 0131643967 
090 0 0 |a HF5415.2  |b .B779 2005 
100 1 # |a Burns, Alvin C. 
245 1 0 |a Marketing research  |b online research applications  |c Alvin C. Burns and Ronald F. Bush 
250 # # |a 4th ed 
260 # # |a New Jersey  |b Pearson Prentice Hall  |c 2005 
300 # # |a xxxi, 642 p.  |b col.ill.,col.maps  |c 27 cm.  |e 1 CD-ROM (4 3/4 in.) 
500 # # |a "SPSS student version 11.0 for Windows"--CD-ROM. 
504 # # |a Includes bibliographical references (p. 611-628) and index. 
650 # 0 |a Marketing research 
700 1 # |a Bush, Ronald F 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=325447 
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