Marketing research online research applications

Saved in:

Bibliographic Details
Main Author:	Burns, Alvin C.
Other Authors:	Bush, Ronald F
Format:	Book
Published:	New Jersey Pearson Prentice Hall 2005
Edition:	4th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-325447
020	#	#	\|a 0131494163
020	#	#	\|a 0131643967
090	0	0	\|a HF5415.2 \|b .B779 2005
100	1	#	\|a Burns, Alvin C.
245	1	0	\|a Marketing research \|b online research applications \|c Alvin C. Burns and Ronald F. Bush
250	#	#	\|a 4th ed
260	#	#	\|a New Jersey \|b Pearson Prentice Hall \|c 2005
300	#	#	\|a xxxi, 642 p. \|b col.ill.,col.maps \|c 27 cm. \|e 1 CD-ROM (4 3/4 in.)
500	#	#	\|a "SPSS student version 11.0 for Windows"--CD-ROM.
504	#	#	\|a Includes bibliographical references (p. 611-628) and index.
650	#	0	\|a Marketing research
700	1	#	\|a Bush, Ronald F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=325447
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|